With the Start of the Full Monsoon... Market Kurly Sees a Surge in Sales of Makgeolli and Jeon

Traditional liquor sold on Market Kurly.

[Asia Economy Reporter Lim Chunhan] Market Kurly announced on the 28th that sales of Makgeolli, Jeon, and soup dishes have surged as the monsoon season has begun in earnest.

According to Market Kurly, from the 22nd to the 26th, sales of Makgeolli doubled, and sweet-flavored plum wine and bokbunja wine also gained popularity. Low-alcohol fruit wines with carbonation, such as Simsul and Dancing Cider, saw sales increase by 3.4 times.

Among the Jeon varieties that are essential on rainy days, sales of Gochujeon doubled, while Kkojijeon and Dongtaejeon increased by 1.5 times each. In terms of sales ranking by type of Jeon, Kimchijeon was the most popular, followed by Buchujeon, Nokdujeon, and Yukjeon. Sales of Gomtang, which accounts for about a quarter of the soup, stew, and jjigae category, also increased by 2.7 times.

A Market Kurly representative said, “We are holding a Wise Monsoon Life event until the 30th, featuring foods, traditional liquors, and dehumidifying products that help with monsoon life. You can find over 130 products at a glance, including soup dishes like udon, jeongol, rice noodles, and gamjatang, various foods such as bindaetteok and fried dishes, as well as dehumidifiers, deodorants, detergents, towels, and umbrellas.”