Emphasizing Rest (Well-being), Experience, Lifestyle, and Design (Look)
[Asia Economy Reporter Kim Jong-hwa] As the autumn wedding season approaches, more soon-to-be newlyweds are investing in home appliances and furniture for their new homes. Due to COVID-19, reducing expenses on ceremonies and honeymoons and investing in newlywed home interiors has become a wedding trend. As couples' lifestyles change with homebound newlywed life, the distribution industry is quickly launching new products targeting them.
Illoom, the lifestyle furniture brand of the Persys Group, proposes the 'WELL' trend for 2021 autumn newlywed interiors, based on the keywords ▲Well-being (comfortable rest life) ▲Experience (differentiated experience) ▲Lifestyle (usability tailored to lifestyle) ▲Look (stylish design), each represented by the first letter of the words.
Well-being: Supporting safe and comfortable rest in a space just for the newlywed couple
Living products such as sofas and beds for more comfortable rest are popular as essential items for homebound newlywed life. As outdoor activities like travel, which serve as an escape from daily life, are suggested, demand is increasing to make the home a more perfect resting space. Illoom introduces two sofas, ‘Vancouver’ and ‘Auckland’, which not only create a complete resting space but also allow anyone to easily style their home according to the newlyweds’ tastes.
The mid-back style ‘Vancouver’, which embodies a modern and trendy sensibility, has a compact size that transforms even minimal spaces into cozy resting areas tailored to the newlyweds’ lifestyle. Its soft cushioning provides comfortable and gentle seating, helping couples enjoy rest and hobbies in a relaxed posture. The ‘Auckland’ is a high-back sofa with an elegant design and comfortable seating, offering optimal rest with lumbar support that gently supports the waist along its curves. It is perfect for couples who want to create a cozy resting space in their living room.
Experience: Offering differentiated experiences according to the couple’s tastes and lifestyle
As leisure activities such as tea time and movie watching, previously enjoyed outdoors, move indoors, demand for related items like home cinemas and home cafes has increased. LG Electronics’ ‘LG CineBeam’ is a compact portable projector that is easy to move, allowing newlyweds to create a private home cinema by utilizing spare spaces such as the living room or kitchen. It has a tripod mount on the bottom, enabling standalone use according to the space, and delivers natural and vivid image quality up to a 120-inch screen, letting couples enjoy the feeling of being at a movie theater in their own space.
Lifestyle: Increasing demand for household items with high usability tailored to various lifestyles
Furniture products that can be styled and used in various ways according to lifestyle are popular. Illoom’s refrigerator cabinet ‘Pristo’ is a built-in style storage cabinet that can transform the built-in refrigerator space into a space tailored to the couple’s tastes simply by arranging products. The storage space is deep and wide, allowing efficient organization of kitchenware and appliances as well as various other items. The open storage without doors can be used as an atelier space by placing interior accessories reflecting personal tastes. The upper and lower storage cabinets with doors and the open space with built-in lighting are separated, enabling the creation of a space perfectly suited to the couple’s needs.
The connected stereo speaker ‘BeoLab 28’ from the luxury home entertainment brand Bang & Olufsen provides optimal sound for listeners through innovative audio technology. It features a slim design that can be installed even in minimal spaces. The ‘BeoLab 28’ can be displayed on the floor using a floor stand or mounted on the wall with a bracket, allowing various arrangements according to the space structure.
Look: Living items with sophisticated design that enhance the newlywed interior atmosphere
Products that can be styled as interior items beyond their functions are also gaining attention. Samsung Electronics’ lifestyle TV ‘The Frame’ can display artworks or photos on the screen like a picture frame when not watching TV. Through the ‘Art Store’ feature, it is possible to enjoy about 1,500 works owned by world-renowned museums and art galleries in QLED 4K quality.
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