Innocean Wins 4 Main Awards at AdFest 2021

The Support Bandage campaign jointly conducted by Innocean, Facebook, and Young Chemical.

[Asia Economy Reporter Lim Chun-han] Innocean Worldwide announced on the 12th that it won four main awards at ‘AdFest 2021,’ the representative advertising festival in the Asia-Pacific region.

Innocean won one Gold and one Silver in the Digital category for the Cheer Bandage campaign conducted together with Facebook and Young Chemical, and received one Bronze each in the PR and Brand Experience categories for Hyundai Motor’s brand film, The Second Step. The awarded works received high marks for delivering a warm message to society through innovative planning and execution, as well as the fusion of creativity and advanced technology. Both awarded works were produced by the Seoul headquarters.

The Cheer Bandage campaign is a case where Innocean’s creators voluntarily donated their talents to overcome COVID-19, rather than a project from an existing advertiser. Winning in the Digital category is seen as proof of Innocean’s differentiated digital creative capabilities. This campaign attracted attention as a unique case where an advertising company, a social media platform, and a medical band manufacturer joined hands to encourage medical staff fighting against COVID-19. The campaign engraved messages of support from the public, collected through the official Instagram channel over two months from April to May by Innocean and Facebook Korea, onto bandages supported by Young Chemical, which were then delivered to COVID-19 medical personnel and volunteers.

The Second Step is a campaign video conveying Hyundai Motor’s new brand vision message of progress for humanity. The video shows Park Jun-beom, a disabled national archery athlete who became paraplegic due to a car accident, walking with the help of Hyundai’s medical robot (H-MEX) and embracing his mother, demonstrating Hyundai Motor’s human-centered future mobility philosophy.

An Innocean official said, “We are very pleased to receive awards for works that deliver warm messages,” and added, “We will continue to contribute to society through various creative campaigns based on digital platforms.”