GS Home Shopping invests 2 billion KRW in blockchain luxury curation platform 'Guhada'

[Asia Economy Reporter Lim Chun-han] GS Home Shopping announced on the 5th that it will invest 2 billion KRW in 'Guhada,' a blockchain luxury curation platform possessing leading domestic blockchain capabilities. GS Home Shopping plans to continue promoting joint blockchain-based projects with Guhada in the future.

Guhada encompasses a blockchain quality history platform and luxury commerce sector based on blockchain and commerce technologies. In addition to its proprietary blockchain technology, it possesses unique commerce integration technology that can monitor real-time changes in logistics environments and inventory status of global luxury boutiques.

GS Home Shopping expects to create synergy with Guhada in two major areas. Previously, GS Home Shopping and Guhada jointly established a blockchain quality history management system (b-link), a system that manages the entire production and distribution process of products using blockchain technology. The blockchain quality history management system was applied to the steady-selling product Sanjiae apples, allowing customers to directly view the entire information?from production stage to warehousing, packaging, and shipping?on the blockchain network.

Additionally, GS Home Shopping plans to strengthen the TV home shopping and mobile luxury categories together with Guhada. Guhada manages all processes of luxury distribution through blockchain and provides an authentic product history inquiry service based on this, which is expected to enhance customer trust.

A GS Home Shopping official stated, “Guhada has a solid foundation in both blockchain and commerce tech based on IT,” and added, “We expect greater synergy in the future as a partner that can collaborate with GS Home Shopping in long-term business strategies including luxury goods and new businesses.”