NS Home Shopping Signs Business Agreement with National Hanwoo Association to Expand Hanwoo Consumption and Sales

Chairman Kim Hong-gil (left) of the Korea Hanwoo Association and CEO Do Sang-chul of NS Home Shopping are posing for a commemorative photo at the business agreement ceremony held on the 28th at the 2nd Livestock Hall of the Korea Hanwoo Association.

[Asia Economy Reporter Seungjin Lee] NS Home Shopping announced on the 29th that it has signed a business agreement with the ‘National Hanwoo Association’ to expand the consumption and sales of Hanwoo beef.

Through this agreement, NS Home Shopping will continuously develop premium Hanwoo HMR (Home Meal Replacement) products tailored to consumer trends and focus on distribution. At the same time, it will serve as a stable large-scale supplier of Hanwoo bone byproducts, helping Hanwoo farmers who are facing difficulties.

NS Home Shopping began developing products to address the challenges faced by farmers as demand for gomtang ingredients (Hanwoo beef leg bones, tails, and other bone byproducts) for home cooking has decreased and prices have plummeted due to changes in household composition (1-2 person households) and home cooking environments.

Last month, NS Home Shopping launched the first product of its food PB brand ‘Meat Us,’ called ‘Hanwoo Hanmari Tail Gomtang.’ The sales success of ‘Hanwoo Hanmari Tail Gomtang,’ made from 100% Hanwoo beef leg bones, tails, and neck meat, raised expectations for revitalizing the consumption of Hanwoo bone byproducts through premium home meal replacements.

Through this business agreement, NS Home Shopping plans to focus not only on selling ‘Hanwoo Hanmari Tail Gomtang’ but also on developing and selling various premium Hanwoo home meal replacement products. Additionally, to solidify the purpose of this agreement, NS Home Shopping will provide scholarships for domestic Hanwoo livestock technology education and development. The 50 million KRW scholarship to be delivered this time will be used to train professionals for Hanwoo farms.

Do Sang-chul, CEO of NS Home Shopping, said, “NS Home Shopping aims to actively develop and distribute premium Hanwoo home meal replacements and contribute to resolving the polarization of prices by Hanwoo cuts, which has emerged due to changes in Hanwoo consumption patterns, by serving as a stable supply channel for Hanwoo beef.” He added, “Going forward, NS Home Shopping will fulfill its role and responsibility as a distribution company that satisfies and earns the trust of customers, and contribute to the food industry for the development of our agricultural, fishery, and livestock farmers.”