Infinite Expansion of Items Including Outerwear, Bags, and Shoes
[Asia Economy Reporter Yujin Cho] Eco-fur made from fake fur is rapidly emerging as a must-have item for this winter season. The range of products using eco-fur has expanded infinitely, including winter outerwear, bags, shoes, and warmers. Eco-fur, which does not require the sacrifice of animals, aligns well with the consumption tendencies of young people who value 'value consumption,' and is expected to enjoy high popularity as a season's hit item.
According to the related industry on the 13th, W Concept, an online women's fashion select shop, recorded sales exceeding targets within just one day of launching N'or's 'Overfit Fur Coat' as a new product for this winter. The overfit fur coat is an eco-fur product made using processed fibers instead of animal fur, and it was newly introduced by renewing last year's popular design.
Noreu's Overfit Fur Coat
As eco-fur emerges as a popular item this year, related companies are accelerating their product launches. Shinsegae International is planning to release eco-fur products targeting young people in their 20s and 30s this winter season through women's clothing brands VOV and JIGOTT.
VOV, after receiving a good response to its fleece material eco-fur collection launched last year, is planning eco-fur products this year with a similar volume to the previous year. JIGOTT is also preparing to release eco-fur outerwear with a variety of lengths from long to short this year. A Shinsegae International official explained, "Many new products replacing real fur outerwear materials with fake fur (eco-fur) will be released this year," adding, "Eco-fur features a texture and various colors comparable to real fur, and customer preference is high."
Outdoor brand Kolon Sports is introducing the 'Fake Fur Reversible Long Down Vest,' a long down vest applying its patented 'vertical quilting' technology. The reversible design allows the use of white fake fur and a down jacket on both sides, increasing product usability.
Samsung C&T Fashion Division is also targeting the high preference for eco-fur among young women by launching related products through Beanpole Ladies and 8Seconds. Beanpole Ladies released a trendy eco-fur hooded long vest made from luxurious-feeling eco-fur material, and 8Seconds launched a short jumper this month made from warm materials that provide a cozy wearing experience. Beanpole Ladies' hooded long vest offers comfort with its long length and hood detail and can be worn lightly on its own or layered under various outerwear for styling.
The range of eco-fur applications has diversified to include bags, shoes, and warmers, in addition to outerwear. Contemporary shoe brand Suecomma Bonnie released various designs of shoes using eco-fur for this winter season. The 'Moonbeam Mule,' which uses eco-fur throughout the mule-style slippers to add warmth and softness, is an upgraded version of last season's hit fleece mule, now made with mink-textured eco-fur.
Handbag brand Couronne introduced the 'Sica Mo' bag, which uses eco-fur as the main material to add volume and warmth, and golf brand WACDO launched the 'Eco-fur Knit Neck Warmer,' emphasizing a luxurious style by adding eco-fur.
Eco-fur, processed with various colors and designs instead of potentially old-fashioned real fur, has gained high popularity among young people in their 20s and 30s over the past few years. Eco-fur can be processed in various colors such as blue and pink and can incorporate youthful designs like hoods, vests, and blousons. Moreover, its eco-friendly process, which does not require the sacrifice of animals, strongly appeals to young consumers pursuing value consumption.
A Samsung C&T Fashion Division official said, "As the MZ generation, the main consumers, form attitudes toward value consumption and conscious consumption, the popularity of eco-friendly material products is increasing," adding, "There will be a continuous release of eco-fur products armed with various colors and styles."
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