[Asia Economy Reporter Choi Sunghye] Daesang Cheongjeongwon announced on the 10th that it has newly launched two types of ‘Cream Pasta Sauce’ that replicate popular menu items from pasta specialty restaurants.
The two new products consist of ‘Myeongran Cream Pasta Sauce’ and ‘Mushroom Toowoomba Pasta Sauce.’ As a leading brand holding nearly 40% market share in the domestic spaghetti sauce market, Cheongjeongwon focused on consumer demand for differentiated menus and, through thorough preliminary research, commercialized representative menu items from renowned pasta restaurants so that customers can easily enjoy them at home.
‘Myeongran Cream Pasta Sauce’ features a harmonious blend of salty and savory myeongran (pollock roe) and smooth domestic fresh cream, characterized by the unique popping texture of myeongran in the mouth. ‘Mushroom Toowoomba Pasta Sauce’ is made with domestic fresh cream, Danish cheddar cheese, and fragrant button mushrooms; when cooked with egg fettuccine pasta, it creates a pasta with an even smoother flavor. By lightly stir-frying boiled spaghetti noodles with your preferred pasta sauce, you can enjoy a splendid pasta dish comparable to those from specialty restaurants.
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