Vivian Unveils New Product Featuring Trend Color 'Classic Blue'

[Asia Economy Reporter Yujin Jo] Lingerie brand Vivian announced on the 21st that it has launched a new bra product reflecting blue, the trend color of the year selected by the color research institute Pantone.

This new product evokes the deep sea with a calm and sophisticated blue color combined with geometric patterns. Delicate lace widely wraps around the entire chest and underbust circumference, providing a stable wearing experience.

The lace that extends long below the wire according to body movement also addresses the discomfort of rolling up.

Designer Jiyoung Kang said, "Bright and lively pastel tones dominate the spring and summer seasons, but this year, colors with deep concentration that offer a calm atmosphere are also noticeable."

Pantone selected Classic Blue as the representative color of this year. Last year, Living Coral was chosen, and in 2018, Ultra Violet was selected as the color of the year.