Park Eun-hye drama "Pink Lipstick" sells to Taiwan

MBC TV series "Pink Lipstick", starring Hallyu star Park Eun-hye, has been sold to a television network in Taiwan, according to Korean broadcaster MBC on Tuesday.

The daily morning drama, which premiered in Korea last month, was sold for USD 8,000 dollars per each 60-minute episode to Taiwan's GTV. The price is nearly double the amount MBC morning series "White Lies" had previously sold to GTV for.

"It worked as a huge advantage that the drama starred Park who became very popular in the Chinese market with her role as Yeon-saeng in 'Jewel in the Palace'," explained the show's chief producer Choi Yong-won.

He further credited "Park's great portrayal of the main character and strong storyline" as the strengths of the show.

The 32-year-old actress rose to fame throughout Asia in 2003 with a supporting role in hit MBC TV series "Jewel in the Palace", which starred top Korean actress Lee Young-ae.

She further solidified her status as a major Hallyu star with the success of "Yi San" (MBC, 2007) and Taiwanese drama "Silence" which starred Vic Zhou of popular Taiwanese boy band F4.