Aiming to Triple Sales by 2028
According to a report by the Nihon Keizai Shimbun (Nikkei) on November 18, Burger King Japan is set to be sold to Goldman Sachs.
The buyer is Goldman Sachs, and the purchase price is approximately 78.5 billion yen (about 750 billion won). Goldman Sachs plans to triple Burger King Japan's sales to 120 billion yen by 2028. The company will acquire BK Japan Holdings, which operates Burger King in Japan, from Affinity Equity Partners (AEP), a Hong Kong-based investment fund.
The goal is to surpass Mos Burger, currently the second-largest domestic brand, by leveraging Burger King's flagship Whopper menu. Mos Burger has set a sales target of 108 billion yen for the fiscal year ending March 2028. Its sales for the fiscal year ending March 2024 were 96.1 billion yen.
Additionally, Burger King plans to double its number of stores to 600 by 2028 in order to boost sales. As of the end of last month, McDonald's led the Japanese burger chain market with 3,005 stores, followed by Mos Burger with 1,311, Burger King with 308, Lotteria with 162, and Freshness Burger with 155.
Since entering the Japanese market in 1993, Burger King will now be welcoming its sixth owner. The company withdrew from the market in 2001, re-entered in 2007 through a joint venture between Lotte and the Japanese firm Revamp, and was operated by Lotteria in 2010.
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