SK Telecom Hacking Compensation...Up to 50% Off
Another "Sold Out Frenzy" Expected After Paris Baguette and Domino's Pizza
SK Telecom, which previously emptied Paris Baguette shelves nationwide with unprecedented discounts, is once again launching a major promotional event. This time, Tous Les Jours, the bakery brand operated by CJ Foodville, is participating and offering up to 50% off. While this is a compensation measure following the recent USIM hacking incidents, analysts believe it could also serve as a catalyst to revive sluggish domestic consumption.
"This Time, Tous Les Jours"...Up to 50% Off
A Paris Baguette store in Seoul during the 'T Membership Customer Appreciation Festival' event. The display shelves are completely empty. Screenshot from SNS
On September 10, CJ Foodville announced that Tous Les Jours will participate in the T Membership Customer Appreciation Event, providing discounts of up to 50%. This promotion will run from September 11 to September 20. During this period, customers can select the magic barcode on the Customer Appreciation Event page within the T Membership app and present it to store staff to redeem the offer. Customers can receive up to 10,000 won off or in rewards, with a maximum benefit of 10,000 won on purchases up to 20,000 won.
The promotion can be used only once during the event period. It applies to all Tous Les Jours products, including a variety of cakes, gift items, and baked goods. In particular, customers can enjoy best-selling items such as the Fresh Chocolate Cake, Salted Butter Roll, 32-Layer Tear-Apart Bread, Rice Bagel, and Real Brownie, as well as the 'SLOW TLJ' healthy bread lineup and the newly launched, highly popular Nongshim collaboration products, all at reasonable prices.
Tous Les Jours will hold a promotion related to the 'T Membership Customer Appreciation Event' from the 11th to the 20th. CJ Foodville
Will the "Sold-Out Frenzy" Repeat After Paris Baguette and Domino's?
Given previous incidents of store sell-outs at popular brands like Paris Baguette and Domino's Pizza, another enthusiastic response is expected this time. Last month, Domino's Pizza, which participated in the T Membership Customer Appreciation Event with discounts of up to 60%, saw hundreds of thousands of users flock to its app and website. The website was paralyzed and completely inaccessible, and even after access was restored, users waited for tens of minutes. After the wait, it still took at least an hour to receive pizzas, and in some cases, orders could not be placed due to ingredient shortages.
A similar situation occurred at Paris Baguette stores. From August 7 to August 20, Paris Baguette offered a 50% discount (up to 10,000 won) at all locations through the T Membership Customer Appreciation Event. On the last day of the promotion, products sold out rapidly, leaving display shelves empty nationwide. Photos of empty shelves were shared on social media, along with comments such as "There was no bread left, so I just had some shaved ice and went home," "I drove from store to store trying to buy bread," and "I couldn't even see any bread."
A Paris Baguette store in Seoul during the "T Membership Customer Appreciation Festival" event. The display shelves are completely empty. Screenshot from SNS
"Catalyst for Sales Recovery"...Rising Expectations in the Restaurant Industry
Experts predict that this promotion will go beyond simple compensation and serve as a catalyst for sales recovery in the struggling restaurant industry. Since COVID-19, the food service sector has suffered from declining sales due to increased demand for home dining, high inflation, and rising raw material prices. Experts note, "Large-scale discount events not only boost sales in the short term but also attract new customers and enhance brand awareness," adding, "They are a powerful tool to bring consumers back to stores amid the economic downturn."
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