Held at Trade Center Branch from September 12 to 14
Korean Beef, Fruit, Limited-Edition Gourmet and Trendy Items
100 Gift Sets Carefully Selected by Buyers Unveiled
Influencers Including Uhm Junghwa and YouTuber Yeosu Unni to Participate
Hyundai Department Store announced on September 9 that it will hold the "Gift Festa," a gift set experience event in which customers can directly participate, to celebrate Chuseok.
Hyundai Department Store Trade Center Branch. Provided by Hyundai Department Store
The event will take place from September 12 to 14 at the Culture Hall on the 10th floor of the Hyundai Department Store Trade Center Branch. Visitors will be able to explore Chuseok gift sets carefully selected by buyers, as well as the latest trend products, all in one place. A total of 100 types of products will be showcased, including 37 traditional gift sets such as Korean beef and fruit, and 73 limited-edition gourmet and lifestyle items. Going beyond a simple product exhibition, the event will allow customers to experience the products firsthand and share their evaluations, which will later be reflected in future product planning.
The venue is designed to present both classic popular gift sets and newly developed products together. For example, Hyundai Department Store's signature gift sets-such as fresh fruit, Korean beef, and items from renowned local producers-will be featured alongside newly introduced limited-edition premium products like salmon ham and mullet roe.
Gift sets created in collaboration with influencers will also be available. Notable examples include actress Uhm Junghwa's "Uhmmazing Coffee Geisha Blend Gift Set," YouTuber Ppeung's "Bybee Three-Variety Honey Set," and Yeosu Unni's "Spring Day Okchun Candy." During the event, influencers will visit the venue to interact directly with customers.
A gourmet tasting program called "Premium Tasting" will also be offered. From 11 a.m. to 4 p.m. during the event, up to 100 people every hour will be able to enjoy signature holiday dishes such as Korean beef steak and seasonal fruit salad, served catering-style.
A Hyundai Department Store representative stated, "We have expanded what was previously an internal gift set review event for employees into a customer experience-oriented festa this year. By inviting our top customers and partner companies to participate and share feedback, we hope this will become an opportunity to create a new type of holiday event."
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