Sponsorship Agreement Signed Through 2030
Kumho Tire Logo to Appear on Team Uniforms
Strengthening Global Brand Recognition and Corporate Status
Kumho Tire has signed a sponsorship agreement with the Leicester Tigers, a European rugby team based in the United Kingdom. Photo by Kumho Tire
Kumho Tire has signed a sponsorship agreement with the European British rugby team, Leicester Tigers, and will serve as an official sponsor.
Through this partnership, Kumho Tire will officially sponsor the Leicester Tigers for five seasons, starting this season and continuing through 2030.
The Leicester Tigers are a prestigious rugby union club based in Leicester, England. Founded in 1880, the team has remained at the top tier of Premiership Rugby and is renowned for its long-standing tradition.
Having won the European Rugby Champions Cup twice and secured multiple Premiership titles, the Leicester Tigers are regarded as one of the most influential rugby clubs not only in the United Kingdom but also across Europe.
Rugby, known for its intense physical contact and sophisticated tactical elements, has captivated fans around the world and enjoys widespread global popularity. In particular, in England, rugby has established itself as one of the most popular sports alongside football, boasting hundreds of thousands of passionate fans and a rich history and tradition.
Through this sponsorship agreement, Kumho Tire will display its logo on the Leicester Tigers' uniforms and actively promote its brand through sideline advertisements at the team's home stadium, Mattioli Woods Welford Road Stadium, as well as on the club's website and social media channels during league matches.
Kumho Tire also plans to conduct joint events and promotional activities with the Leicester Tigers and to directly engage with the club's large global fan base.
Lee Kangseung, Executive Vice President and Head of Kumho Tire Europe, stated, "We are very pleased to establish a partnership with the prestigious British rugby club Leicester Tigers, one of the most popular sports teams in Europe. Through this partnership, we will further strengthen Kumho Tire's brand recognition in the UK and global markets, and actively pursue various initiatives to elevate our brand premium."
Andrea Pinchen, CEO of the Leicester Tigers, said, "We are delighted to welcome the global brand Kumho Tire as a partner of our club, and we look forward to a fantastic partnership in the future."
Meanwhile, Kumho Tire is leading global sports marketing by establishing official global partnerships with prestigious football clubs such as AC Milan in Italy, Tottenham Hotspur in the UK, and Eintracht Frankfurt in Germany.
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