Osulloc Opens "Matcha Noodle Bar" at Jeju Tea Museum

A New Way to Eat Tea
Menu Co-Developed with Michelin-Starred Chef Kim Doyoon

AmorePacific’s luxury tea brand Osulloc announced on August 14 that it has opened the "Matcha Noodle Bar" at the Jeju Tea Museum.

Conceptualized as "a new experience of eating tea," the Matcha Noodle Bar is Osulloc’s first premium tea pairing dining space. Located in the Tea Terrace building within the Jeju Tea Museum, it features an open kitchen and noodle-making room set against the backdrop of the Gotjawal Forest, allowing guests to enjoy a healthy meal in nature.

Matcha Noodle Bar Menu Image. Provided by Amorepacific.

Roasted tea produced at the Jeju Tea Museum is served as a welcome tea to help guests relax both body and mind before the meal, while the matcha noodles, infused with the deep original flavor of matcha, offer a unique taste experience.

At the Matcha Noodle Bar, anyone can watch the process of making matcha noodles through the open noodle-making room. The fresh matcha noodles, carefully prepared once a day, fully capture the rich flavor of Osulloc’s matcha.

Michelin-starred chef Kim Doyoon participated in the menu development. With over 17 years of experience researching noodle dishes, Chef Kim developed a special noodle that highlights the deep and pure flavor of premium matcha grown in Osulloc’s Jeju tea fields. By combining this with sophisticated recipes using a variety of domestic ingredients and infusing the unique sensibility of Jeju, the Matcha Noodle Bar delivers a truly distinctive gourmet experience.

Meanwhile, Osulloc continues its strategic initiative to "expand the matcha experience" through the Matcha Station, which opened at Shinsegae Department Store Gangnam in March, and now with the Matcha Noodle Bar. Moving beyond the concept of simply drinking matcha, Osulloc is strengthening its customer experience services so that people can eat, savor, and enjoy matcha in diverse ways in daily life. In response to the global spread of the matcha trend, Osulloc plans to showcase its leadership in matcha through a comprehensive lineup of matcha products that appeal to everyone from beginners to enthusiasts in the global market.