Improved Pure Premium 3-Ply Product
Featuring 360-Degree Dual Soft Technology
On June 5, Clean Country announced the launch of its thick and soft 4-ply premium toilet paper, "Pure Premium The First."
Pure Premium The First features an additional ply compared to the previously released 3-ply "Pure Premium" product, delivering enhanced strength and thickness. It incorporates Clean Country's proprietary "360-Degree Dual Soft" technology, which ensures that both sides are soft and minimizes dust, despite its 4-ply structure.
The product contains Centella asiatica extract, known for its skin-soothing and antibacterial effects. It has also received the highest "Excellent" rating from Dermatest, which verifies the safety of product ingredients, thus proving its safety for skin contact.
Additionally, it is made with 100% natural pulp and natural cotton pulp, and both the surface and the core are completely free of fluorescent whitening agents. This allows for safe use on sensitive areas such as the mouth or face without irritation concerns.
The "Aqua Seal" technology, which uses clean water for adhesion, was also applied to reduce carbon emissions and unnecessary chemical exposure that can occur during adhesive use. Pure Premium The First is available exclusively online through Coupang.
A Clean Country representative stated, "Pure Premium The First 4-Ply Toilet Paper is more than a simple hygiene product; it is designed with both customer health and environmental sustainability in mind. Clean Country will continue to reflect customer needs by offering a wider range of choices and focusing on developing products that create healthy experiences in daily life."
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