East Asia Holdings announced on the 19th that it plans to actively introduce an AI marketing solution developed by a company it previously invested in into its brand management business, accelerating its business centered on short-form and live commerce.
The AI marketing solution adopted by East Asia Holdings is a service that integrates various famous overseas AI services and has the capability to distribute content created to various e-commerce platforms.
Last December, the company acquired a 40% stake in Eternity Technology Limited through equity investment. This company has completed the beta version development of the AI marketing solution it has been preparing since last year and plans to officially launch it soon.
From the planning and development stages, East Asia Holdings and its fashion retail-related partners have actively participated. They have conducted various research and communication to ensure the AI marketing solution’s functions efficiently meet the demands of fashion retail operators.
The platform integrates world-renowned AI models such as ChatGPT, Claude, DeepSeek, R1, MidJourney, and Llama into one platform, and through proprietary localization technology, allows users in China to stably utilize overseas AI functions without VPN.
The solution offers various functions through AI capabilities, including image creation and editing, video creation and editing, music creation, PPT creation, virtual influencer creation, AI customer service, data analysis, and workflow automation. The generated content can be distributed to multiple accounts on various platforms such as Douyin, Xiaohongshu, and Kuaishou.
Through this, East Asia Holdings and its clients and partners can use East Asia Holdings’ AI productivity tools to reduce costs and simultaneously create more diverse business outcomes in the fashion retail business centered on short-form and live commerce, which previously required complex and large manpower.
The Chinese short-form content market has shown explosive growth in recent years. The Chinese short-form drama market is expected to grow rapidly at an average annual growth rate of 20%, surpassing 100 billion yuan (approximately 19 trillion 844 billion KRW) by 2027. Additionally, as of the first half of last year, the monthly users of Chinese short-form content reached 989 million, accounting for 80.1% of all internet users.
East Asia Holdings plans to synchronize the speed of business growth and market growth through the AI marketing solution.
A company official stated, “Our goal is to transform the practical paradigm of fashion retail using AI technology and bring qualitative changes to our brand management business to strengthen competitiveness. We aim to create added value for the business through AI-based content creation and customized marketing solutions beyond simple product sales.”
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