Gmarket and Auction Hold Biggest Annual Shopping Festival 'Big Smile Day'

From midnight on the 7th to the 20th, for two weeks

Gmarket and Auction announced on the 6th that they will hold the biggest shopping festival of the year, ‘Big Smile Day,’ for two weeks from midnight on the 7th to the 20th. This event will feature more than 30,000 sellers participating, and over 200 domestic and international brand manufacturers forming partnerships, making it the largest number of sellers ever involved. This is about a 10% increase compared to the previous event.

The discount benefits are also strong. The ‘15% coupon,’ which offers up to 10,000 KRW discount on purchases over 10,000 KRW, will be issued unlimited times without restriction until the end of the event. The ‘20% coupon,’ which offers up to 30,000 KRW discount on purchases over 50,000 KRW, will be given once daily. Additionally, a high-value discount coupon offering up to 150,000 KRW off on purchases over 70,000 KRW will be provided four times during the event period (on the 7th, 10th, 13th, and 17th). Members of the ‘Shinsegae Universe Club’ membership will receive one additional 20% coupon and one additional high-value coupon each.

Card company discount benefits are also available. By using the simple payment system ‘SmilePay’ and paying with a Smile Card, customers can enjoy discounts up to 173,000 KRW. When using any of the seven major card companies (Hyundai, KB Kookmin, Lotte, Samsung, NH Nonghyup, BC, Hana), immediate discounts of up to 70,000 KRW are also offered.

The product lineup has been strengthened. In particular, this event expands the number of special deals offered with major brands by about 15% compared to before, showcasing a large number of popular products with trusted quality. Representative brand partnerships include Samsung Electronics, LG Electronics, Roborock, Intel, MSI, CJ CheilJedang, Lotte Chilsung, Nongshim, Maeil Dairies, Tefal, Cuchen, LF, Amorepacific, and LG Household & Health Care. Over 200 brands will also provide additional overlapping discount coupons of up to 25%.

Live broadcasts will be held 81 times in total, a 26% increase compared to the previous event. On the first day, the 7th, broadcasts will air at 10 AM featuring Amorepacific, 11 AM CJ CheilJedang x Tefal, 12 PM Lotte Chilsung, 6 PM Samsung Electronics, 8 PM Roborock, and 10 PM LG Gram.

Exclusive membership benefits have also been prepared. First, for all members of the ‘Shinsegae Universe Club,’ shocking special deals will be offered daily. On weekdays, the first 20,000 customers will be able to purchase ‘Compose Coffee Iced Americano’ for 990 KRW. Reflecting the characteristics of Family Month with many moviegoers, ‘Megabox movie tickets’ will also be sold at a special price of 6,000 KRW on a first-come, first-served basis. Additionally, as membership-exclusive deals, popular products from seven Shinsegae affiliates will be sold at special prices, one item each day.

Lee Taek-cheon, Head of Sales at Gmarket, said, “As more customers seek affordable products amid recent high inflation, attention is focused on mega promotions like Big Smile Day. We plan to make every effort company-wide until the last day on the 20th to present an event worthy of the title ‘Korea’s representative online shopping festival’ with record-breaking product lineup and price benefits.”