Monster Energy Appoints Four Game Influencers as Brand Ambassadors

Four Game Creators Ambition, Chodan, Kletem, and Daju Selected as Ambassadors

Energy drink Monster Energy announced on the 14th that it has selected four popular game streamers loved by gamers?Ambition, Chodan, Kletem, and Daju?as Monster Energy Ambassadors.

Four Monster Energy brand ambassadors (from left) Ambition, Chodan, Kletem, Daju [Photo by Monster Energy]

Monster Energy partnered with these four creators, who have secured many fans through unique content, to expand its connection with consumers who love domestic e-sports and gaming and to actively communicate with them. Through this collaboration, Monster Energy will support gaming content produced by the brand ambassadors. Additionally, various online and offline activities are being planned to introduce and allow consumers to experience the seven-product Monster Energy lineup, including the new product ‘Monster Energy Ultra Sunrise.’

Since signing a global partnership with the global e-sports company Gen.G Esports in 2021, Monster Energy has been conducting diverse marketing activities for domestic e-sports fans, including sponsorships with the Gen.G League of Legends team and Gen.G Valorant team, striving to convey its brand identity.

A Monster Energy representative stated, “To more effectively deliver Monster Energy’s differentiated brand image, we have selected four creators who attract gamers’ attention with their unique charms as brand ambassadors. We hope you look forward to the synergy effects that the ambassadors and Monster Energy will create together.”