Samsung C&T Binpole Opens Brand Website 'binpole.com'

A Comprehensive Space Covering Brand History, Philosophy, and Collaborations
Plans for Providing Brand Experience and Authentic Communication

Beenzino, the classic casual brand of Samsung C&T Fashion Division, announced on the 1st that it has launched its comprehensive homepage, ‘Beenzino.com,’ which encompasses the brand’s history, philosophy, and various collaboration cases.

Beenzino opened the brand homepage to strengthen its relationship with customers, provide brand information through owned media, and enhance trust through sincere communication with loyal and potential customers.

Since the brand’s launch in 1989, many have heard the copy “Her bicycle entered my heart” and the brand name, but few customers recognized the brand’s meaning and worldview. Based on this, Beenzino created a brand space where the brand’s past, present, and future can be seen at a glance. Beenzino.com can be accessed via mobile and PC.

Beenzino structured the homepage into sections such as ‘Heritage,’ ‘Brands,’ ‘Journal,’ and ‘Good Activity’ to improve accessibility and convenience. ‘Heritage’ contains major achievements and progress from the brand’s launch to the present; ‘Brands’ includes the history and lookbooks of Beenzino Men, Ladies, Kids, Accessories, and Golf; ‘Journal’ features various marketing activities, collaborations, and classic styling; and ‘Good Activity’ offers practical content on how to wear good clothes longer, allowing visitors to easily access the information they want.

In particular, the ‘Heritage’ content was meticulously organized to introduce the brand’s history and philosophy, the evolution of the bicycle logo and signature check design, and 11 classic items representing Beenzino. Beenzino has continuously transformed and experimented with its logo, which combines a bicycle and a gentleman, and its uniquely registered check pattern?the first in Korea?to utilize them as distinctive and differentiated brand assets. The homepage also presents the history of these key brand assets. Additionally, it is structured to allow visitors to check the yearly history of the Beenzino family brand, which has spanned over 30 years, including its beginnings and changes, collaborations with various domestic and international designers, and the production of Olympic uniforms, showcasing Beenzino’s journey as a leading Korean brand.

Won Eun-kyung, head of the Beenzino Business Division, said, “Since its launch in 1989, Beenzino has expanded its brand to Men, Ladies, Kids, Accessories, and Golf, firmly establishing itself as a representative Korean brand. Through owned media, we plan to provide Beenzino’s stories and heritage and deepen our genuine communication with customers to build a strong fan base.”