"April Fools' Day Today" Cheerful Marketing in Food and Beverage Industry... Limited Edition Products Follow One After Another

Food and Beverage Industry Launches April Fools' Day Limited Edition Products
Customer Events Also Held for April Fools' Day

On April 1st, April Fools' Day, the food and beverage industry is releasing unique and amusing limited-edition products one after another.

Haitai Ice Cream Byeobyumbeo.
Photo by Online Community

Haitai Ice Cream recently launched a rice-flavored ice bar called 'Byeobyeombye', a playful twist on their signature ice cream 'BbamBbam'. The packaging features phrases like "BbamBbam's new transformation" and "The more delicious, the more you bow, Byeobyeombye."

This is the second limited-edition product following last year's pear-flavored ice cream 'Baebbaemba', planned as an event for April Fools' Day. Online communities have engaged in heated debates over the authenticity of this ice cream.

Roboso Pizza. [Photo by Banrimpizza]

Franchise pizza brand Banollimpie introduced a quirky menu item called 'Roboso Pizza' for April Fools' Day, where the toppings and dough are swapped. The popular soboro dough is used as a topping, and the edge is replaced with combination pizza, creating a reverse-concept pizza. The name was also reversed from 'Soboro' to 'Roboso Pizza' to add fun.

There are also April Fools' Day events. Pizza Hut Korea is offering the 'American Special Pizza', a special limited edition, for 8,800 won as part of an April Fools' Day promotion. The M size with original edge can be purchased for 8,800 won for takeout. Bokumjari from Daesang Dives is also holding a 'What's In My Cart' event on their official smart store until April 1st in celebration of April Fools' Day.