Samsung C&T BEAKER Collaborates with '275C'

[Asia Economy Reporter Eunmo Koo] BEAKER, the contemporary multi-shop of Samsung C&T Fashion Division, announced on the 20th that it collaborated with artist 275C, a "romantic visual total artist" who stands out in various visual fields from painting to objects.

BEAKER set the concept of this collaboration collection as "Bohemian Bird Basecamp," inspired by the past Boy Scout culture in the United States. In particular, BEAKER maximized a fresh and enjoyable sensibility by adding 275C's pop-art and witty graphics centered on vintage colors such as pigment dyeing and pigment washing.

Additionally, cute bird-shaped logos, camping ropes, and other graphic embroidery and prints were used as points. This collaboration collection consists of apparel such as short-sleeve T-shirts, dresses, jumpsuits, cardigans, and short pants, as well as accessories including camp bags, ball caps, and scarves.

BEAKER will operate a pop-up store for the "BEAKER X 275C" collaboration collection at the Hannam flagship store until the 6th of next month. It will also be sold at BEAKER nationwide stores as well as Samsung C&T's fashion and lifestyle specialty mall SSF Shop.

Song Taegun, BEAKER team leader, said, "We presented a collaboration collection through new attempts by joining hands with artist 275C, who is gaining attention from the MZ generation (Millennials + Generation Z). The unique and witty graphics of artist 275C added to BEAKER's original products will provide a lively and dynamic brand experience."