SPC Group Acquires Headquarters of French Sandwich Brand 'Linas'

[Asia Economy Reporter Moon Hyewon] SPC Group announced on the 7th that it has acquired the French sandwich and salad specialty brand ‘Lina’s’.

This marks the brand’s reverse acquisition 20 years after SPC Group introduced and operated it as a master franchise in Korea in 2002. SPC Group’s European holding company, SPC Euro, acquired 100% of the shares of the French company ‘Lina’s D?veloppement,’ which owns the Lina’s brand.

Through this acquisition, SPC Group plans to actively expand its domestic and international businesses and enhance the diversity and synergy of its global operations, led by Paris Baguette, by utilizing the technology and experience possessed by Lina’s. France’s Lina’s will serve as SPC Group’s ‘Sandwich and Salad R&D Hub,’ introducing French technology and recipes from the center of European food culture, and spreading the best products developed locally in France to major SPC Group brand stores both domestically and abroad, including Paris Baguette and Paris Croissant, to create synergy.

In addition, SPC Group plans to actively enter the North American and Southeast Asian markets by expanding Lina’s presence in the European market and leveraging Paris Baguette’s global business infrastructure.

Jack Moran, Vice President of Global Strategy at SPC Group, said, “The technology and over 30 years of experience and know-how in the French market that Lina’s possesses will be a great asset for SPC Group’s expansion in Europe and global markets. We will continue to make active investments to strengthen our global business, including entering new countries and acquiring overseas brands.”

Meanwhile, Lina’s is a sandwich and salad specialty brand founded in Paris, France, in 1989, based on the artistic sense and creativity of its founder, Lina Mroueh. It satisfies customers’ tastes through balanced menus considering health and nutrition and currently operates in four countries including France, Korea, Colombia, and Lebanon.