[Asia Economy Reporter Eunmo Koo] KT&G announced on the 26th that it will launch the ‘Lil Hybrid 2.0 Suhyang Edition,’ a collaboration with the fragrance specialty brand ‘Suhyang.’
Through this collaboration, KT&G introduces the ‘Lil Hybrid 2.0’ in new colors, ‘Cotton Blue’ and ‘Cotton Pink.’ The limited edition package includes a car air freshener holder featuring Suhyang’s stylish design along with a refill liquid. In particular, the air freshener refill liquid was specially produced to commemorate the collaboration.
The recommended retail price of the Lil Hybrid 2.0 Suhyang Edition is 99,000 KRW, and it will be available from today at the Lil flagship store ‘Lil Minimalium’ and the online sales channel ‘Lil Store.’ Starting from the 9th of next month, sales will also begin at convenience stores CU, GS25, and Seven Eleven, as well as the online shopping mall Coupang. However, since it is released in limited quantities, convenience store purchases are only possible at stores that have ordered the product.
The ‘Lil Hybrid 2.0’ is a product that incorporates KT&G’s proprietary technology using both cartridges and sticks simultaneously. It is also equipped with an OLED display that allows real-time checking of battery and cartridge levels, as well as the number of puffs. The Lil Hybrid 2.0 has received positive responses from consumers due to its advantages such as abundant vapor volume, resolution of cleaning inconvenience, and increased ease of use.
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