[Asia Economy Reporter Jang Sehee] Kakao is expanding its related business by acquiring live commerce (live broadcast product sales) startup Grip Company.
According to the information technology (IT) industry on the 1st, Kakao decided to acquire 48% of Grip Company's shares for about 180 billion KRW.
With this, Kakao will secure management rights as the largest shareholder of Grip Company.
Kakao is expected to expand its live commerce business area through the management of Grip Company.
Founded in 2018, Grip Company has been operating the live commerce platform 'Grip' since 2019.
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