IKEA Hosts World's First Virtual Global Home Tour 'IKEA Festival'

Starting at 3 PM on the 16th, a 24-hour online live event
Sharing diverse experiential content featuring over 100 homes worldwide

IKEA is hosting the world's first virtual global home tour, the 'IKEA Festival,' online.
[Photo by IKEA Korea]

[Asia Economy Reporter Kim Jong-hwa] Global home furnishing company IKEA will hold the world's first virtual global home tour, the 'IKEA Festival,' live online for 24 hours starting at 3 PM on the 16th.

The IKEA Festival is a new format global festival where ordinary homes, studios, and neighborhoods around the world transform into stages for experiences and performances. It was planned as part of efforts to provide new inspiration for better and sustainable living, especially as life at home has become more important than ever.

Under the vision of "creating a better everyday life for the many people," IKEA plans to open the door to new home furnishing experiences by offering various experiential content set in over 100 homes across more than 50 countries worldwide.

This festival will be held live online, allowing anyone to freely explore beautiful homes and spaces, enjoy diverse experiences, and connect with people around the world to share bonds and empathy.

A total of 24 episodes featuring musicians, chefs, designers, creators, and other celebrities showcasing their homes as stages will be released hourly.

Highlights include ▲home tours by designers who have collaborated with IKEA such as Ilse Crawford and Virgil Abloh ▲home concerts by famous artists like MØ and Niki performing in their own homes ▲home cooking classes featuring various era-specific dishes by star chefs like Paul Svensson ▲and Shopping Mate, where viewers can explore fresh home furnishing ideas while touring IKEA stores.

The full program can be found on the official IKEA Festival global website. The IKEA Festival is free to join for anyone through the official website without any registration process, and participants can rewatch any desired programs and spaces anytime after the festival ends.

Olivia Ross Wilson, IKEA Communication Director, said, "We hope that through this festival, which anyone can join online, more people will experience wonderful spaces worldwide and gain new home furnishing inspiration and ideas for sustainable living." She added, "IKEA will continue to offer diverse content to help more people broaden their perception of home and enjoy a better life at home."

Meanwhile, ahead of the IKEA Festival, IKEA Korea will hold the 'IKEA Festival: Saesalm Camp' for Korean customers. The IKEA Festival: Saesalm Camp is a virtual camp themed around gaining inspiration for a new life and ways to practice it, consisting of various talk shows, food shows, workshops, and concerts. Guests introducing new lifestyles include film critic Lee Dong-jin, IKEA Korea interior designer Anton Horkvist, food director Kim Seo-young, and singer Car, the Garden. It will be broadcast live on IKEA Korea's official YouTube channel from 1 PM on the 16th. More details can be found on the official IKEA Festival Korea website.