[Asia Economy Reporter Lim Hye-seon] Lotte Chilsung Beverage launched the protein drink ‘Masineun Choyu Protein 365’ on the 9th.
Lotte Chilsung Beverage focused on the increasing consumer interest in health and body management such as dieting and exercise, as well as the continuously growing protein food market where various product forms are being released.
Accordingly, through collaboration with ‘Lotte Confectionery,’ which introduced the powder-type protein food ‘Choyu Protein 365’ in January last year, they launched the RTD (Ready To Drink) protein drink ‘Masineun Choyu Protein 365’ for convenient consumption in daily life.
This product is made using premium colostrum powder from the French dairy specialist company ‘Ingredia.’ This colostrum powder is carefully selected high-protein colostrum milk extracted within 24 hours from colostrum secreted by cows during the first five days after giving birth.
Additionally, it contains animal proteins such as colostrum protein and milk protein, as well as plant protein like pea protein, allowing for a balanced intake of high-quality protein. It is also characterized by containing essential nutrients such as vitamins B6, B3, C, D, and zinc.
The package is a 250mL pack that is easy to carry, allowing light enjoyment anytime and anywhere, and one pack provides about 12g of protein, which is 22% of the daily protein intake standard.
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