Sewoon District 'Sewoon Prugio Hericity' Apartments to be Supplied in May

- From Basement 9 to 26 Floors Above Ground, 281 Units Supplied out of 614 Units, Reasonable Sale Price Expected under Price Ceiling System
- Attention Drawn by the High Value of Sewoon District Area Including Nature, Culture, History, and the Power of Prugio Brand

Daewoo E&C (CEO Kim Hyung) plans to offer the ‘Sewoon Prugio Hericity’ apartments for sale in May, located in the Jung-gu area of Seoul.

This complex is Daewoo E&C’s first apartment supply in Seoul this year and is situated in Jung-gu, the very center of Seoul where supply has been extremely scarce. It is expected to have an economical sale price due to the application of the price ceiling system, as well as excellent location conditions.

‘Sewoon Prugio Hericity’ is a redevelopment project in the Sewoon Redevelopment Promotion District 6-3-4 zone. The complex consists of 614 units across 9 basement floors to 26 above-ground floors. Among these, 293 urban lifestyle housing units were successfully sold last year, and the current offering includes 281 general sale apartments ranging from 24 to 42 square meters.

Located in the 600-year-old Sewoon district, ‘Sewoon Prugio Hericity’ benefits from urban regeneration development. It holds rarity as the last large-scale development within the Seoul Four Great Gates area. Upon completion of the redevelopment, the area will transform into a mixed-use complex where residential, office, and commercial facilities coexist. Notably, Zone 6-3 already houses the Eulji Twin Tower, the headquarters of Daewoo E&C and BC Card. Adjacent Zone 6-3-3 is also planned for supply by Daewoo E&C with officetels and urban lifestyle housing, and together with Zone 6-3-4 where ‘Sewoon Prugio Hericity’ is located, Daewoo Town is expected to be formed.

Moreover, the Sewoon district, where this complex is located, boasts a golden location encompassing residential, office, commercial facilities, as well as cultural and natural centers, backed by Seoul’s largest Central Business District (CBD).

First, ‘Sewoon Prugio Hericity’ boasts a quadruple station area with convenient access to four subway lines: Lines 2, 3, 4, and 5. Nearby stations within walking distance include Euljiro 3-ga, Euljiro 4-ga, and Chungmuro stations. It is also directly connected to major roads such as Euljiro, Changgyeonggung-ro, Jongno, and Chungmuro, allowing quick travel to any part of Seoul.

The location also offers the advantage of proximity to workplaces, a key trend in the real estate market. ‘Sewoon Prugio Hericity’ is adjacent to the CBD, the largest business district in Korea, enabling fast commuting. The CBD is the city’s core area where finance, commerce, and service facilities are concentrated, providing easy access to various amenities.

Additionally, ‘Sewoon Prugio Hericity’ is well-equipped with cultural facilities and natural environments. It is situated at the heart of palaces and royal tomb culture such as Jongmyo, Changgyeonggung, Changdeokgung, and Gyeongbokgung. Representative cultural facilities like Myeongbo Art Hall, Sewoon Hall, and Daehan Theater are within walking distance. Furthermore, pleasant natural environments such as Cheonggyecheon Stream, Namsan, and Namsangol Park are nearby.

Furthermore, the living infrastructure is abundant. Shopping facilities like Lotte and Shinsegae Department Stores, Myeongdong, and Dongdaemun are easily accessible, along with top-tier medical facilities such as the National Medical Center and Seoul National University Hospital. Administrative facilities including City Hall, Jung-gu Office, and Jungbu Police Station, as well as educational institutions like Chungmu Elementary School, Deoksu Middle School, and Dongguk University, are also well established.

Meanwhile, the pet name ‘Hericity’ of ‘Sewoon Prugio Hericity’ is a compound of ‘Heritage’ and ‘City,’ reflecting the historical and traditional heritage value of the Sewoon district. It signifies an innovative residential space, promising residents a unique experience exclusive to Daewoo E&C.

A Daewoo E&C sales official stated, “Not only does it have a rare quadruple station area location in downtown Seoul, but it also offers the premium of proximity to the CBD, making it a highly valuable small apartment. Given the excellent location and the successful sale of urban lifestyle housing last year, we are already receiving many inquiries about the apartments.”