Lotte Duty Free Opens Swiss Luxury Beauty Brand 'Valmont' Store

Lotte Duty Free has launched the Swiss luxury beauty brand Valmont, becoming the first in the Asian duty-free industry to do so.

[Asia Economy Reporter Lim Chunhan] Lotte Duty Free announced on the 21st that it has launched the Swiss luxury beauty brand Valmont, the first in the Asian duty-free industry.

Valmont is a luxury anti-aging brand that has continued Swiss cellular cosmetic technology for over 30 years through treatment cosmetics made from plants grown in the Phyto-Alpine Garden, an organic cultivation area in Switzerland's pristine nature, and Alpine glacier water ingredients. It is present in 52 countries worldwide.

In Korea, it has been available at luxury hotel spas and Lotte Department Store Jamsil AvenueL, but with exclusive entry into Lotte Duty Free, Valmont can now be found at duty-free shops. Representative products include the Prime Renewing Pack Cream, known for its excellent anti-aging effects and loved by famous actresses, and the Moisturizing Booster, effective for hydration.

Lotte Duty Free will hold a customer SNS hashtag event to celebrate the launch of Valmont until the 25th. Customers can tag three friends they want to try Valmont cosmetics with and freely write a congratulatory message or expectations for Lotte Duty Free's entry. The winners will be announced on the 26th, and three customers will receive the bestseller Prime Renewing Pack 50ml as a prize.

A Lotte Duty Free official said, “We are honored to be the first in the Asian duty-free industry to launch Valmont,” and added, “We will do our best to prepare so that returning foreign tourists and domestic customers can experience a variety of brands.”