HiteJinro Launches Max 'American Special Hop 2021'

[Asia Economy Reporter Seungjin Lee] HiteJinro announced on the 21st that it will sell the ‘Max American Special Hop 2021’ in limited quantities through nationwide large supermarkets.

The ‘Max American Special Hop 2021’, released in limited quantities this time, is the second series following last year’s first installment of the ‘Special Hop Encore Series’, the ‘German Special Hop’. Due to the popularity of the first installment and overwhelming inquiries about the release of the second, the product was produced. This special hop captures the distinctive aroma characteristic of craft beer.

The American Special Hop uses ‘Centennial Hop’, the most widely used hop in the U.S. craft beer market. Centennial Hop is known as the ‘Super Aroma’ among the three representative American 3C hops (Centennial, Cluster, Columbus) due to its strong aroma. The alcohol content is 4.7%, and it is released in two can sizes (355ml, 500ml).

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, “To repay the high consumer satisfaction of Max Special Hop, we have re-released the authentic craft-type American edition. We will continue to strive to provide the best Max to consumers through endless research on taste as the first 100% all-malt brand in Korea.”

Meanwhile, HiteJinro introduced the Max Special limited edition using special hops rarely tasted in the industry for the first time in 2009 to provide consumers with new experiences. By using hops from specific countries such as New Zealand, the United States, South Africa, the United Kingdom, Germany, and the Czech Republic, the differentiated quality of the Max Special Hop edition has been loved by many.