Sinsang Market Launches Fulfillment Service 'Deliverd'

Service from Order to Purchasing, Inspection, and Product Shipment

[Asia Economy Reporter Kim Cheol-hyun] Delicious (CEO Kim Jun-ho), which operates the platform 'Shinsang Market' connecting Dongdaemun fashion wholesalers and retail business owners nationwide, announced on the 1st that it is conducting a pilot service of the fulfillment service 'Deliverd' that collectively handles logistics for retail business owners. Deliverd, which will officially start service within this year, provides comprehensive services including purchasing management, inspection and quality control, inventory management, product packaging, and shipping, which are the biggest burdens for online fashion shopping mall operators.

Online shopping mall operators often run their businesses without sufficient inventory except for popular products due to reasons such as lack of adequate storage facilities. When an order is placed, they purchase the product and receive it to deliver to customers. By using Deliverd, after purchasing, the products are inspected for any issues, packaged, and directly shipped to customers. This reduces the hassle for purchasers sending products to retail business owners and saves on shipping costs by sending retail goods in bulk compared to individual retailers.

Since Delicious's logistics team inspects and packages the products, returns due to product defects can be significantly reduced. Since the pilot service started in February, nearly 100,000 fashion products have been inspected and shipped to customers, and returns due to product defects accounted for only about 0.2% of all shipped products.

To provide the Deliverd service, Shinsang Market recently relocated its logistics center to Changsin-dong, Jongno-gu, adjacent to the Dongdaemun fashion cluster, and plans to introduce automation equipment within the year to advance the fulfillment service. Kim Jun-ho, CEO of Delicious, said, "Deliverd will digitalize the logistics of Dongdaemun fashion products, which was difficult to systematize, greatly reducing customer inconvenience," and added, "We will enable retail business owners to focus solely on the essence of their business, such as product selection and customer response."