Four Points by Sheraton Seoul Station, Embracing 'Seoul Station' in Its Name for a Fresh Start

Intuitively Reflecting Business Customer Needs

[Asia Economy Reporter Cha Min-young] Shinsegae Chosun Hotel announced on the 25th that its business hotel ‘Four Points by Sheraton Seoul Namsan’ will change its business name to ‘Four Points by Sheraton Seoul Station’ and start anew.

Opened in May 2015, Four Points by Sheraton Seoul Station plans to further highlight its geographical advantage as the only hotel connected to Seoul Station and establish itself as a leading business-class hotel in the northern part of Seoul.

In fact, Four Points by Sheraton Seoul Station offers convenient access through an underground passage connected to Exit 12 of Seoul Station, where customers can use the Airport Railroad, KTX, and Subway Lines 1 and 4 all at once. A survey showed that 70% of its customers use Seoul Station. The hotel plans to intuitively reflect this demand to strengthen its competitiveness.

To commemorate the business name change, Four Points by Sheraton Seoul Station is holding an event for customers, giving exclusive Four Points by Sheraton Seoul Station mugs to guests checking in on the 25th. Various photo certification events will also be held through Instagram.

Yang Bong-cheol, General Manager of Four Points by Sheraton Seoul Station, said, “Through this business name change, we will further emphasize our strength as the only hotel connected to Seoul Station to satisfy customer needs and firmly establish ourselves as the representative business hotel in northern Seoul.”

Four Points by Sheraton is a select hotel brand of the Marriott chain, proposing comfortable yet smart travel experiences, operating over 260 hotels worldwide.