Orion Changes Both Flavor and Packaging of 'Choco Pie Banana'

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 19th that it will relaunch the ‘Choco Pie Jeong Banana’ with improvements both inside and out.

The new Choco Pie Banana is a product transformed to the level of a new product by a team of about 10 researchers who have only made Choco Pie. First, the appearance has changed dramatically. Unlike the existing product, it is coated with a subtle banana-colored ‘Banana White Cream’ that gives the feeling of banana flesh. This Banana White Cream also contains real banana ingredients, enhancing the sweet and fragrant banana flavor. The marshmallow filling contains ‘Banana Cream’ with real banana ingredients, creating a softer texture along with a rich and full banana taste. To achieve this, Orion newly established dedicated manufacturing facilities for Choco Pie Banana.

The package features a trendy banana image, creating a brighter visual that stimulates the desire of the younger generation to take SNS certification shots.

Choco Pie Banana is a sister product first introduced in 2016 to commemorate Orion’s 60th anniversary and the 42nd anniversary of Choco Pie’s creation. At launch, it caused a shortage phenomenon as all units sold out immediately upon display, and it surpassed 100 million units in cumulative sales within six months, receiving great response from consumers and sparking a banana craze in the food industry. Starting with Choco Pie Banana, various transformations of Choco Pie have been made domestically and internationally, including Chal Choco Pie, spring limited strawberry-flavored Choco Pie, China’s Choco Pie Matcha, Vietnam’s Choco Pie Dark, and Russia’s berry-flavored Choco Pie, continuing a new heyday for Choco Pie.