Teva #LeeJooyoung, Xexymix #KOSDAQ[HOT Style]

Teva #LeeJooyoung, Jeximix #KOSDAQ[HOT Style]

[Culture & Life Department Reporter Choi Jeonghwa] ▶ Teva, an exclusive brand of Shoemaker, is launching the #YonggireulNaebsida (Let’s Be Brave) campaign with actress Lee Ju-young. ▶ Brand X Corporation, led by the activewear brand Jeximix, is entering the KOSDAQ market.

Teva Launches Eco-Friendly Plastic Campaign with Actress Lee Ju-young

Photo by Shumaker

Teva, the exclusive imported brand of Korea’s first shoe multi-shop Shoemaker, is conducting the '#YonggireulNaebsida Challenge' to encourage proper separation and disposal of plastic containers.

The #YonggireulNaebsida Challenge by Teva began on the 23rd of last month with ambassadors from various professions, including actress Lee Ju-young, DaysDays CEO and surfer Yoo Hye-young, and model James Lee McQueen. Participants follow three suggested ways to properly separate and dispose of recyclable containers, take a photo holding the container with a back-of-the-hand V sign, tag friends they want to challenge, and post with the hashtags '#YonggireulNaebsida' and '#TEVA' to complete participation.

Customers who purchase the ambassadors’ worn product, the '20S Teva Sandals,' at Shoemaker’s offline stores or online mall will receive a ‘20S Gift Package’ consisting of a bandana, keychain, badge, and stickers on a first-come, first-served basis.

Jeximix to be Listed on KOSDAQ

Media commerce company Brand X Corporation passed the preliminary review by the Korea Exchange KOSDAQ Market Headquarters on the 2nd and has begun full preparations to enter the KOSDAQ market.

Founded in 2017, Brand X Corporation is a media commerce company based on manufacturing technology that develops brands closely related to daily life through its own research and sells them using social network marketing expertise. It is emerging as an untact stock by selling directly to consumers (D2C) online, generating high operating profits through the D2C sales model, and is expected to achieve great success on KOSDAQ.

Currently, the company leads consumer trends with various brands including the activewear brand Jeximix, hygiene habit brand Huia, men’s lifestyle brand Marsio Diego, urban activewear brand Mix to Mix, and HMR (home meal replacement) brand Three Care.

The company plans to submit a securities registration statement for KOSDAQ listing within this month. Samsung Securities and Daishin Securities are joint lead managers.